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Heilongjiang News Network News Isuzu pickup officially launched the "08 bottom price offensive" recently, breaking the "high quality and high price" market awareness, with the ultimate price decisive battle "low quality and low price."
According to the person in charge of Qingling Marketing, the “08 price offensive†of the Isuzu pickup truck is definitely not a short-term market behavior, nor is it an extension of the product line to enter the mid-to-low pickup market. Instead, it is based on new policies and market opportunities to gather internal and external resource advantages. It is a nationwide marketing campaign launched after years of careful preparation.
In 2008, China embarked on energy conservation and emission reduction, and fully implemented Euro IV emission regulations and emission standards on vehicle emissions. The threshold for technical product requirements of enterprises has been raised, which will bring unprecedented challenges to pickup trucks that have previously taken low-quality, low-cost routes. On the other hand, high-quality pick-up trucks have already experienced market training and laid a solid brand foundation. Since they have already achieved the target, they do not need to increase costs, and their previous cost difficulties have gradually broken through systematic operation. Brand advantage and cost space, when the market share of competitors is greatly squeezed. Qingling is Isuzu's only commercial vehicle manufacturing company in China, and experts predict that this move may become a trend indicator for the pickup market.